Content optimization for content teams, start to cited.

Your in-house content team ships a lot for your brand. Frase makes sure every piece earns its keep on Google and in AI answers, by handling research, briefs, optimization, and the fix in one place instead of a relay of disconnected tools.

Frase Answers captures the real questions your visitors ask on your site, so your calendar starts from your audience's demand. Then research, draft in your brand voice, optimize, and track where AI engines cite your content.

Draft In Tessawell Health’s voice

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Picking a telehealth platform for a small practice comes down to three things: how fast it is to set up, what it really costs per visit, and whether your patients will actually use it. We re-tested the top tools this month…

What to improve next

• Add a pricing comparison table in 4 of 5 top results high
• med
• low

The work, not a promise

Drafts in your voice, scored before they ship.

Frase researches the topic, drafts the piece in your team’s voice, and scores it for Google and AI search as you write. The gaps that hold a page back are called out before you publish, not three weeks later in a traffic dip.

You see exactly what to add next, and you decide what ships.

The in-house content team moment

Shipping content is easy. Making it perform for your brand is the hard part.

Your team publishes on cadence, but half the posts never rank, the calendar runs on guesswork, and you have no idea whether ChatGPT or Perplexity ever cites your brand. Volume without performance is just cost on the books.

Loops win, not tools

From a visitor's question to a cited page, in one loop.

A visitor asks a question on your site. Frase captures it, your team turns it into an optimized page, and Frase keeps that page ranking and cited. The same loop runs across everything your brand publishes.

1. Listen

   Frase Answers
   Frase Answers sits on your site and captures the real questions visitors ask, so the work starts from demand, not a guess.

2. Create

   Research + Writer
   Frase researches the topic, then drafts the piece and its images in your brand voice, optimized and ready to ship.

3. Publish

   Your CMS or FraseCMS
   One click sends it live to WordPress, Webflow, Sanity, or Wix. No CMS of your own? Frase hosts it on FraseCMS.

4. Optimize

   SEO + GEO · AI Visibility
   Frase scores every page for Google and AI search, and tracks where ChatGPT, Perplexity, Claude, Gemini, and Google AI cite you.

5. Fix

   Content Guard
   Content Guard catches a page slipping on Google, drafts the revision, and applies it on your approval.

Frase never stops at the end. Every page you publish sharpens the next one.

Built for in-house content production

Plan, write, optimize, and prove it, in one place.

Demand-led planning with Frase Answers

Frase Answers captures the questions your visitors actually ask on your site, so your calendar reflects real intent. Plan the next piece from first-party demand instead of a keyword tool's best guess.

Research-backed briefs writers follow

Frase analyzes the pages already ranking, then builds a brief with the topics, questions, and structure to cover. Writers get clear direction, and every draft starts aimed at the SERP.

Draft in your brand voice, optimized as you go

Frase drafts sections and images in your brand voice and shows the SEO and GEO score as you write, so optimization happens during the work, not in a separate review nobody has time for.

Team collaboration with the right access

Share briefs, templates, and brand-voice standards across your in-house team, set owners, editors, and viewers, and publish to WordPress, Webflow, Sanity, Wix, or FraseCMS. Quality stays consistent across writers.

AI visibility tracking

Frase monitors where your brand shows up across ChatGPT, Perplexity, Claude, Gemini, and Google AI, so your team reports citation lift alongside traffic. Content performance in AI answers stops being a mystery.

Content Guard keeps the library fresh

Frase watches published pages for ranking and traffic decay on Google, drafts the refresh, and republishes on your approval. Your back catalog keeps earning instead of quietly slipping.

Proof

Content teams already ahead of AI search.

4.8/5 on G2500+ reviews across G2 & Capterra

“Frase feels like a next-gen content tool that's not just exciting for SEOs, but for writers as well. In my mind, that's more important to create successful content.”
KIKevin Indig
Growth advisor
Shopify · G2 · Atlassian

“I've spent a great deal of time comparing tools, and Frase feels like you're using content marketing cheat codes.”
BHBrendan Hufford
SEO content strategist
ActiveCampaign · Growth Sprints

What you get in the trial

Your first week ends with a piece planned, written, and optimized.

Pull a real question from Frase Answers, build the brief, draft it in your brand voice, and optimize it for Google and AI search before it ships. Nobody rebuilds an in-house content engine in a week, and we will not pretend otherwise. You leave the trial with one optimized piece and the workflow proven for your team.

Content team questions, answered straight.

How does Frase help an in-house content marketing team?

Frase runs the content loop in one place: it captures the questions your visitors ask through Frase Answers, builds research-backed briefs, drafts in your brand voice with the SEO and GEO score live as you write, and tracks where AI engines cite your brand. Your in-house team plans from real demand and ships content that performs, not just content that publishes.

Does Frase replace our SEO research tools?

Frase owns the content layer end to end: demand capture, research, briefs, drafting, SEO and GEO optimization, AI-visibility tracking, and the decay fix. Pair it with your technical crawler and rank tracker for off-page and crawl work. Most teams run Frase as the engine their writers and editors live in every day.

How is Frase different from an AI writing tool?

An AI writing tool gives you a draft. Frase gives you the whole loop around the draft: it starts from the questions your visitors actually ask, grounds the brief in what already ranks, optimizes for Google and AI search as you write, then tracks and fixes the page after it ships. The draft is one step, not the product.

Can Frase track whether AI platforms cite our content?

Yes. Frase monitors where your content shows up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence and alerts you when share moves, so your team reports citation lift next to traffic instead of guessing whether AI search ever surfaces the work.

Will Frase draft in our brand voice?

Yes. Frase drafts sections and images in your brand voice, and you keep editorial control over what ships. Set brand-voice standards once and the team applies them consistently across writers, so output stays on-brand at volume.

Which CMS platforms does Frase publish to?

Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts content on FraseCMS, and Content Guard republishes refreshes to the same targets on your approval. Your content stays on its own domain, with no migration required.

How does the Frase Agent help an in-house content team?

The Frase Agent takes plain-language requests to research a topic, build a brief, or audit an existing post, so a junior marketer ships senior-level work. Your in-house team produces more for the brand without dropping the quality bar or adding headcount.

Conclusion

Make every piece your brand publishes perform. Run a free AI Visibility audit on a post today, or start a free trial and plan your next piece from a real visitor question. Frase runs the loop that keeps your brand's content ranking on Google and cited by AI.