SEO research

Turn a topic into a researched brief

Frase reads the pages already ranking for your topic, surfaces the questions real searchers ask, and finds the gaps you can win — then builds the brief your writer needs to start. The research arrives shaped, not as a spreadsheet you have to interpret.

Run it as a guided flow or just ask the Frase Agent to research a topic. Either way you walk away with a brief, not raw data.

From query to brief

The research and the brief, in one pass

Frase pulls the results already ranking for your topic, breaks down how those pages are built, and lines up the questions and gaps that matter. Then it assembles a structured brief (headings, sections, the keywords and sources to cover) that hands straight to the writer.

• Reads the pages already ranking, with their structure and depth
• Surfaces the real questions searchers ask and the gaps left open
• Builds a brief you can hand to the writer, or adjust before you do

Researching: commercial solar installation costs

Pages already ranking

• 1. northgale.co 2,640 words
• 2. wattgrove.io 1,980 words
• 3. sunlerra.co 3,120 words

Gaps to cover

• Pricing comparison table in 4 of the top pages high
• “Solar ROI for warehouses” asked by searchers, uncovered med

Brief outline

1. What drives commercial solar installation costs
2. Pricing, compared by seat
3. Setup time for a small team

What Frase does

Everything that turns a topic into a brief worth writing

Frase gathers the SERP, the questions, the competitors, and the keywords in one place, so the work that used to span a stack of tabs happens in a single pass — and ends in a brief, not a pile of data.

Breaks down the pages already ranking

Frase reads the results ranking for your topic and lays out how each page is built, from its structure and length to its headings and the subjects it covers, so you know what the brief has to answer to compete.

Surfaces the questions real searchers ask

Frase pulls the questions people actually search and discuss, from People Also Ask, forums, and answer engines, so the brief speaks to intent, not a keyword list.

Finds the gaps you can win

Frase compares the ranking pages and flags what they leave uncovered, ranked by how much each gap matters, so you brief around an angle competitors missed.

Builds the brief, ready for the writer

Frase assembles the findings into a structured outline — headings, sections, the keywords and sources to cover. Hand it to the writer for a first draft, or pin and adjust what makes the cut first.

Researches conversationally through the Frase Agent

Ask the Frase Agent to research a topic and it runs the analysis under the hood, then hands back a brief you can refine in the same conversation. You stay in control of what goes in.

Researches in your market's language

Set a target language and country, and Frase pulls the SERP, questions, and competitors for that locale — so a team briefing beyond English works from how that market actually searches, not a translation.

Questions about SEO research with Frase

What does Frase research, exactly?

For a topic, Frase reads the pages already ranking and breaks down how each one is built, gathers the questions real searchers ask from People Also Ask and forums, expands the related keywords, and flags the gaps competitors leave open. It assembles all of it into a structured brief you can hand to the writer.

Does Frase build the brief, or just hand me data?

It builds the brief. Frase consolidates the SERP breakdown, questions, keywords, and gaps into a structured outline with headings and sections. You can hand it straight to the writer for a first draft, or pin and adjust what makes the cut before you do. You decide what goes in.

How is this different from a standalone keyword or SERP tool?

Standalone tools hand you raw data (keyword lists, volumes, SERP positions) and leave the synthesis to you. Frase runs the research and turns it into a brief in the same flow, then passes that brief to the writer. Research and drafting do not live in separate tools.

Can I run research by just asking the Frase Agent?

Yes. Ask the Frase Agent to research a topic and it runs the analysis under the hood, then returns a brief. You can refine it in the same conversation — change the angle, adjust the outline, or ask for more on a section. Frase proposes; you approve what goes in.

Does Frase research in languages other than English?

Yes. Set a target language and country for the run, and Frase pulls the SERP, the questions, and the competitor breakdown for that locale, so the brief reflects how searchers in that market actually phrase intent rather than a translated approximation.