# SEO content optimization ## Write content built to rank on Google Frase reads what the top results already cover, drafts your page in your brand voice, and scores it as you write. You see exactly what to add before you publish, not weeks later when the rankings come in. The optimization score updates live in the editor, so you fix gaps while you write instead of guessing. ## A clear score, and the next move to raise it As you draft, Frase scores the page against the content already ranking for your query and shows the score next to your writing. When a section is thin or a question is missing, Frase names the specific change to make and what it does for the page. - One clear optimization score per page, updated as you write - A ranked list of what to add next, drawn from the top results - You decide which suggestions to apply. Nothing changes without you ### Create Frase researches your query, then drafts the page and its images in your brand voice. ### Publish One click sends it live to WordPress, Webflow, Sanity, Wix, or FraseCMS. ### Optimize Frase scores the page for SEO and GEO and shows what to improve before you ship. ### Fix Content Guard watches for ranking decay later and proposes the fix for your approval. ## What Frase does ### Everything it takes to turn a keyword into a ranking page Frase handles the research, the draft, and the scoring in one place, so the work that used to span a stack of tabs happens in a single pass. ### Reads the results you are up against Frase pulls the pages already ranking for your query and surfaces the topics, subtopics, and questions they cover, so you know what the page has to answer to compete. ### Drafts in your brand voice Frase writes the outline, expands sections, and drafts the page sounding like your team, not a stock model. You edit and approve. ### Scores the page as you write A single optimization score sits beside your draft and moves in real time, so you can tell when a page is ready instead of publishing on a hunch. ### Names the next change to make When the page is thin, Frase lists the specific gaps to close: a section to add, a question to answer, an internal link to place. You pick what to act on. ### Refreshes content you already published Paste a live URL and Frase imports the page, scores it against what is ranking now, and shows where an older post is falling behind. ### Works in your market's language Research, write, and score in 70+ languages, so a team publishing beyond English optimizes the same way it does at home. ## Stop stitching point tools Optimizing a page usually means a research tab, a writing tab, a scoring tab, and a lot of copy-paste between them. Frase keeps the whole pass in one place. ### The fragmented way - Research the SERP in one tool, then rebuild the brief by hand somewhere else. - Write in a doc, then paste it into a separate optimizer to find out the score. - Get a score but guess at which fixes actually matter. - Publish, then move to yet another tool to track and refresh it. ### The Frase way - Frase reads the top results and builds the brief in the editor you write in. - Frase scores the page live as you draft, so the number is always in front of you. - Frase names the specific gaps to close and what each one does for the page. - Frase publishes to your CMS and watches for ranking decay in the same loop. ## Proof ### Teams ship content that earns its rankings with Frase 4.8/5 on G2500+ reviews across G2 & Capterra > “I love how Frase scrapes the top 20 listings for you! Saves a great deal of work for those of us who used to have to manually search for the best titles, headers, and keywords.” PMPam M. Search Engine Optimization Team Lead Verified G2 review > “What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster.” SSsophia s. Small-Business, Accounting Verified G2 review ## What you get in the trial ### See a page move in your first session Start a trial and run a real query through the editor. Frase pulls the top results, drafts the page, and gives you a live score with a list of what to improve. You will have an optimized draft in hand before the trial is over, not a ranking miracle in two weeks, but a page that is genuinely ready to compete.