Brand voice for AI content

Make AI write in your voice, not a stock one

Frase learns your voice from a few samples and your own notes, then drafts every page to sound like your team. One profile, applied across every writer, so the AI stops sounding like everyone else's AI.

Set the voice once. Frase carries it into every new draft and every refresh, instead of you rewriting the same intros and outros by hand.

Drafts that already sound like you

When you write with a voice profile active, Frase drafts in that voice from the first line. The editor shows which profile is in play, so a freelancer's draft reads like your house style without you editing it back into shape line by line.

• Every draft starts in your chosen voice, not a generic model tone
• The active profile is visible as you write, so the whole team stays consistent
• You still edit and approve. Frase proposes the draft; nothing publishes itself

Create

Frase researches the query, then drafts the page in the voice profile you set, ready for you to edit.

Publish

One click sends it to WordPress, Webflow, Sanity, Wix, or FraseCMS.

Optimize

Frase scores the page for SEO and GEO and shows what to improve before you ship.

Fix

Content Guard watches for ranking decay later and proposes the fix for your approval.

Everything it takes to keep AI on-brand

Frase gives a voice a place to live and then applies it to the work, so the way your brand sounds is a setting your team configures once, not a job your editors redo on every draft.

Learns your voice from your samples

Paste a few pieces of your best writing and set the tone, formality, and audience. Frase uses them as the reference for how your drafts should read.

Keeps your words and your no-go list

Add the terms you want used and the ones to avoid. Frase folds your vocabulary into the draft so the writing matches how your brand actually talks.

Remembers your brand context

Store your company, industry, audience, and value proposition once. Frase draws on them while it writes, so you stop re-explaining who you are to the AI.

Holds a profile for each brand or channel

Run a separate voice for a blog, a newsletter, or a client account, and assign each profile to the right site or project. Your plan sets how many profiles you keep.

Imports the voice you already documented

Connect Notion or Google Docs and pull your existing style notes straight into a profile, instead of copying a fifty-page guide by hand.

Carries the voice into every market

Frase drafts in your voice across the languages your team publishes in, so a page in German reads as on-brand as the one in English.

Set the voice once instead of fixing it on every draft

Most teams keep their voice in a doc nobody reads and then edit it back into every AI draft by hand. Frase makes the voice part of how the draft is written in the first place.

The fragmented way

• Paste a style guide into the prompt every time, and hope the model holds onto it.
• Edit each AI draft back into your tone, rewriting the same intros and outros.
• Watch the voice drift as more writers and freelancers touch the content.
• Keep brand voice in one tool and SEO scoring in another, stitched together by hand.

The Frase way

• Frase keeps the voice in a profile and applies it to every draft automatically.
• Frase drafts in your voice from the first line, so there is far less to rewrite.
• Frase applies the same profile for everyone, so a new writer's draft reads like your house style.
• Frase drafts in your voice and scores the page for search in the same editor.

Teams keep their voice and their rankings with Frase

4.8/5 on G2500+ reviews across G2 & Capterra

"The Blog creation feature is incredible. I also enjoy the Audit and "Fix Pack" it creates so that I can send it to my website creator for improvements and improved SEO."

"I love how Frase scrapes the top 20 listings for you! Saves a great deal of work for those of us who used to have to manually search for the best titles, headers, and keywords."

What you get in the trial

Build a voice profile in your first session

Start a trial, paste in a couple of your best pieces, set the tone, and draft a real page. You will see the difference between a generic AI draft and one that already sounds like your team, in minutes, not after a week of editing.

Questions about brand voice

How does Frase learn my brand voice?

You create a voice profile: set the tone, formality, and target audience, add a little brand context, and paste a few samples of writing that sound like you. Frase uses that profile as the reference and drafts new content to match it. You can refine the profile any time, and the change carries into your next drafts.

Does Frase enforce my voice automatically?

Frase applies the active voice profile every time it drafts, so the writing starts on-brand instead of generic. It is not an unattended enforcer that changes published pages on its own: you still edit the draft and approve what goes live. The voice is built into how the draft is written, which is what removes most of the rewriting.

Can I keep words my brand should and shouldn't use?

Yes. A profile can hold preferred terms you want used and terms to avoid, and Frase folds that vocabulary into the draft. It reflects your own style decisions, so think of it as your house glossary applied while you write, not a legal or compliance checker.

Can I keep different voices for different brands or channels?

Yes. You can keep separate profiles for, say, a corporate blog, a sales newsletter, and a client account, and assign each one to the right site or project. The number of profiles you can store scales with your plan, which is what agencies running several client voices use.

Can I import a style guide I already have?

Yes. Connect Notion or Google Docs and import your existing voice notes straight into a profile, so you are not retyping a long style guide. From there you tune the tone, vocabulary, and context to finish the profile.

Does keeping my voice hurt SEO or AI search performance?

No. The same editor that drafts in your voice also scores the page for SEO and how it reads to AI search engines like ChatGPT, Perplexity, and Gemini, so you can sound like yourself and still see what to improve before you publish.

Does the voice work in languages other than English?

Yes. Frase drafts in your voice profile across the languages your team writes in, so content beyond English reads as on-brand as it does at home.

Give your AI a voice that's actually yours

Build a voice profile, draft a real page, and watch the difference between stock AI and content that sounds like your team.