An AI answer engine for your own site

Frase Answers sits on your site and answers visitors from your own content, with citations back to your pages. Every question it fields gets captured in the visitor's own words, so you stop guessing what people want and start seeing it.

Frase Answers is live today. It reads from the content you already publish, so the more you write, the more it can answer, and the more demand it captures for the next page.

Beyond your own site

See what your whole industry is asking, not just your visitors.

Frase Answers fields the questions on your own pages, then widens the lens: it shows the questions trending across teams in your industry on Frase, ranked gaps-first. You see the demand you'd never catch from your own traffic alone, and one click turns a gap into a content brief.

• Questions trending across teams in your industry, gaps surfaced first
• An anonymized cohort of your industry — the insights you need, never named companies
• Add any gap to your signals and Frase drafts the page

What your industry is asking last 30 days

Trending across healthcare SaaS teams on Frase — not just your own visitors.

• How do small practices cut no-show rates with reminders? No page yet asks +118% Rising
• Best telehealth platform for a multi-provider clinic No page yet asks +64% Rising
• Switching from phone-only scheduling to online booking You cover this asks holding steady

Frase shows the gaps first: the questions your industry keeps asking that your pages don't answer yet. Identities and counts stay private.

Part of the loop

The questions your visitors ask are the cleanest demand data you have. Frase Answers captures them and feeds them into the loop, so the next page you write is one people already asked for.

Listen

Frase Answers captures the real questions your visitors ask.

Create

Frase researches a captured question, then drafts the page in your brand voice.

Optimize

Frase scores the page for SEO and GEO before it ships.

Fix

Content Guard watches for ranking decay and proposes the fix for your approval.

What Frase Answers does

An answer engine and a demand sensor in one

Frase Answers helps the visitor in front of you and helps the writer behind you. It answers the question now, remembers it so your content can answer it for everyone next, and widens the lens to what teams across your industry are asking too.

Answers visitors in plain language

Frase Answers reads from your published pages and responds to a visitor's question conversationally, so people get a direct answer instead of a search box and a list of links.

Cites your own pages

Every answer links back to the page it came from, so visitors can read the full source and you keep the trust of an answer that's grounded in your real content, not a guess.

Captures first-party demand

Frase logs every question a visitor actually typed, in their own words, so you get a demand signal that's cleaner than keyword-tool guesses or scraped engine data.

Turns demand into the next page

Frase clusters repeated questions into content signals with a count and a suggested title, so a gap your visitors keep hitting becomes the brief your writer opens next.

Shows what your industry is asking

Beyond your own visitors, Frase surfaces the questions trending across teams in your industry on Frase, ranked gaps-first, so you can write for demand you'd never catch from your own traffic. It's an anonymized cohort of your industry — the insights you need, never named companies.

Benchmarks you against teams like yours

Frase shows the peer-median outcome — how teams in your industry tend to rank and get mentioned by AI — beside yours, so you can see where you stand. It's what's observed across teams who acted, not a guarantee, and identities stay private.

Reads from the content you already have

Frase Answers works from your existing pages, so it gets more useful as you publish, and there's no separate knowledge base to build or keep in sync by hand.

Stop stitching point tools

A chatbot answers and forgets. Frase Answers answers and learns.

The fragmented way

• A chatbot answers from a separate knowledge base you have to build and maintain.
• Questions disappear once the chat closes, so you never learn what people wanted.
• You guess at the next blog post from keyword tools and scraped data.
• The chatbot and your content workflow live in two unconnected tools.

The Frase way

• Frase Answers reads from the pages you already publish, and improves as you write more.
• Frase captures every question in the visitor's own words as first-party demand.
• Frase clusters real visitor questions into a ranked list of pages to write.
• Answers feeds the same loop that researches, drafts, and publishes the page.

Teams use Frase to answer visitors and learn what to write

4.8/5 on G2500+ reviews across G2 & Capterra

"I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.”
QPQuang P.
Technical Writer
Verified G2 review

"The Blog creation feature is incredible. I also enjoy the Audit and "Fix Pack" it creates so that I can send it to my website creator for improvements and improved SEO.”
CSChet S.
Physician, Medical Educator
Verified G2 review

What you get in the trial

Put the front door on your site in your first session

Start a trial, add Frase Answers to your site, and it starts answering visitors from your content and logging what they ask. Within the trial you'll have a working answer engine on your pages and a real list of questions your visitors want answered, not a vague promise of more leads someday.

Frase Answers has a free tier for your site, with a paid add-on for higher conversation volume. Paid plans start at $39/mo billed yearly and add the agent, research, live scoring, and AI visibility tracking alongside it.

Questions about Frase Answers

What is Frase Answers?

Frase Answers is a conversational widget you add to your site. It answers your visitors' questions from your own published content, with citations back to the pages the answer came from, and it captures every question in the visitor's own words. So it helps the visitor now and gives you a demand signal for what to write next. It's live and available today.

Where do the answers come from?

From your own content. Frase Answers reads the pages you publish and grounds every response in them, then links back to the source page. It doesn't invent an answer from the open web, so what it tells a visitor is what your site actually says. The more you publish, the more it can answer.

What does "what your industry is asking" mean — is it my competitors?

No. Frase Answers shows the questions trending across teams in your industry who use Frase — an anonymized cohort that gives you the insights you need, never named companies. It surfaces the gaps first: the questions your industry keeps asking that your pages don't answer yet. It tells you what people are asking, not what other companies are writing or publishing. Add any gap to your signals and Frase drafts the page.

How is Frase Answers different from AI Visibility tracking?

They face opposite directions. Frase Answers is on your site and captures the questions your visitors ask you, and it widens that to the questions trending across teams in your industry. AI Visibility is a separate feature that monitors what AI search engines like ChatGPT, Perplexity, Claude, and Gemini say and cite about your brand out on the web, and how your share of voice compares. Answers tells you what to write; AI Visibility tracks where you show up after you publish. Many teams run both.

Does Frase Answers change my content on its own?

No. Frase Answers surfaces demand; it does not write or publish anything by itself. When a question keeps coming up, Frase turns it into a content signal you can accept, and then the agent researches and drafts the page for your review. Nothing goes live without you.

Is there a free version?

Yes. There's a free Answers tier you can put on your site, with a paid add-on for higher conversation volume as your traffic grows. You can add the widget and see what your visitors ask before you decide to scale it up.

Do I have to move my content to use it?

No. Frase Answers reads from the content you already publish, on the CMS you already run, whether that's WordPress, Webflow, Sanity, Wix, or FraseCMS. You don't migrate anything to put the front door on your site.

Get started

Answer your visitors. Learn what to write next.

Add Frase Answers to your site and turn every visitor question into a better answer today and a better page tomorrow.