AI Visibility & Citation Tracking Tool | Frase

AI visibility tracking

Track where AI search cites your brand

People ask ChatGPT, Perplexity, Claude, and Gemini for recommendations all day, and most brands never see those answers. Frase monitors the prompts that matter to you and shows where AI search mentions you, where it picks a competitor, and which way that's moving.

Tracking runs daily and alerts you when your visibility shifts, so you find out the moment you start losing ground in an answer, not a quarter later.

Your AI visibility, monitored

See your share of every answer, and watch it move

Frase tracks your share of voice across the prompts you care about and shows it next to the competitors you choose to benchmark. When your share climbs or slips on an engine, the change is in front of you, with the actual answers behind every number.

Share of voice for “commercial solar installers” across AI search

34% your share

Tracked across: ChatGPT, Perplexity, Claude, Gemini, Google AI

Cited in 18 of 40 AI answers this week, up from 11.

Part of the loop

Knowing where AI cites you is not a standalone dashboard you check and forget. It is the measurement that tells the rest of the loop what to write next and what to fix, so monitoring turns into action in the same workspace.

Create

Frase researches a query, then drafts the page and its images in your brand voice.

Publish

One click sends it live to WordPress, Webflow, Sanity, Wix, or FraseCMS.

Optimize

Frase scores pages for SEO and GEO and tracks where AI search actually cites you.

Fix

Content Guard watches for ranking decay and proposes the fix for your approval.

What Frase tracks

Everything it takes to know where you stand in AI search

Frase brings prompt tracking, competitor benchmarking, and the AI crawler picture into one place, so the work that used to mean checking each engine by hand happens on its own, every day.

Tracks every engine that matters

Frase monitors your tracked prompts across AI engines like ChatGPT, Perplexity, Claude, Gemini, and Google AI, and rolls them into one visibility view so you are not checking each one by hand.

Reads the answers behind the number

Open any prompt and Frase shows which engines cite you, which skip you, and the actual response text, so a visibility drop comes with the words that caused it.

Benchmarks the competitors you choose

Add the rivals you care about and Frase tracks your share of voice against theirs, prompt by prompt, so you can see exactly where they are winning the answer and you are not.

Shows which AI bots visit your pages

Frase logs the AI crawlers hitting your site, so you can tell whether the engines are reaching the pages you want them to cite before you wonder why they don't.

Alerts you when visibility moves

Frase emails you when your visibility shifts on a tracked prompt, so a competitor pulling ahead or a new mention reaches you the day it happens, not at the next monthly review.

Turns a gap into the next thing to write

When you spot a prompt you are losing, Frase generates optimization insights on request and hands them to the editor, so monitoring leads straight into the content that closes the gap.

Stop stitching point tools

Monitoring that leads somewhere, not just a dashboard

Most AI-visibility setups mean opening each engine yourself, screenshotting an answer, and rebuilding the picture in a spreadsheet every week. Frase keeps the tracking, the benchmarking, and the fix-it path together.

The fragmented way

The Frase way

Proof

Teams use Frase to keep score in AI search

4.8/5 on G2500+ reviews across G2 & Capterra

“I use Frase mostly for SEO, GEO, and EEAT optimization. It gives me useful real-time pointers of what need fixing to improve my content in those aspects.”
“What really stands out is how it analyzes top-ranking content and suggests topics, headings, and keywords, which makes research and outlining much faster.”

What you get in the trial

See your AI visibility in your first session

Start a trial, add a handful of prompts and a competitor or two, and Frase begins tracking where AI search cites you. You will see your share of voice, the answers behind it, and where a rival is ahead before the trial is over.

Questions about AI visibility tracking

Which AI engines does Frase track? Frase tracks your prompts across the major AI search and answer engines, including ChatGPT, Perplexity, Claude, Gemini, and Google AI, and adds engines as they gain real usage.

How often does the data update? Tracking runs daily on your tracked prompts, and Frase emails you an alert when your visibility moves in a meaningful way.

Can I benchmark against competitors? Yes. You add the competitors you care about and Frase tracks your share of voice against theirs, prompt by prompt.

Does Frase fix my AI visibility automatically? No. AI Visibility tracks and alerts; it does not change your content on its own.

How is this different from Content Guard? They watch different things. AI Visibility monitors where AI search engines mention and cite your brand while Content Guard watches your existing pages for ranking decay.

How is this different from the free AI Visibility Checker? The free checker gives you a one-time read; the AI visibility tracking feature monitors your prompts every day.

Can I see which AI bots are crawling my site? Yes. Frase logs the AI crawlers hitting your pages.