Product Updates

Engineers stopped prompting their AI. Content teams should too.

Engineers stopped prompting their AI and started building loops. Here's what loop engineering means for content teams — and the gate that makes it work. Jul 2, 2026
Georgina D'Souza

A simpler, smarter way to start creating in Frase

We ve redesigned our workflow to give you a more intuitive way to start creating content in Frase. Reach your content goals faster than ever. Oct 15, 2025
Georgina D'Souza

Consistent content starts here: Introducing Style Guide

Define your team s writing standards with Style Guide, and Frase will enforce them both in AI-generated content and your own manual edits. Oct 15, 2025
Georgina D'Souza

Search is changing: Introducing GEO scoring in Frase

You can now see how well-optimized your content is to perform in AI Search. With Frase, you'll now get step-by-step guidance to make your content visible across LLMs, AI snippets, and more. Aug 10, 2025
Georgina D'Souza

Introducing Terms: Keep AI on brand, word for word

Meet Terms, a new feature in your AI Knowledge Base that helps your team (and your AI) stay aligned on the exact words that do, or don’t, belong in your content. Jul 9, 2025
Georgina D'Souza

Frase just got smarter: Introducing our most powerful content optimization upgrade yet

Smarter topic analysis. Better structure. More search visibility. We’ve just launched a powerful system upgrade to better optimize your content. Jun 25, 2025
Georgina D'Souza

Discover Reference Docs: Bring your internal knowledge into every AI draft

From brand guidelines, to internal research, or product specs, Reference Docs allows you to create AI content based on internal knowledge. Jun 12, 2025
Georgina D'Souza

Introducing Frase Answers: A website chatbot to fuel your content strategy

Frase Answers is an AI-powered website chatbot designed to do more than just respond instantly to visitors’ questions. May 29, 2025
Georgina D'Souza

From sample to scalable: How Frase’s Brand Voice feature works

Discover the power of Frase's Brand Voice and never create content that's "off-brand" again. May 19, 2025
Georgina D'Souza

Introducing Content Opportunities: Let Frase find your next SEO win

Imagine if your content strategy was powered by a smart assistant that could analyze your entire website, spot SEO issues, and surface growth opportunities before your rankings drop. May 14, 2025
Georgina D'Souza

Introducing Rank-Ready AI Documents: Create SEO content faster than ever

Whether you re writing blog posts, product descriptions, technical documentation, or any other type of article, our new Rank-Ready AI Documents make SEO-optimized content creation easier than ever. Mar 12, 2025
Georgina D'Souza

Introducing Frase 2.0: Simplicity meets power

Frase has been revamped to remove functionality that caused clutter and confusion. The result? A simpler yet more powerful tool. Oct 8, 2024

Google’s helpful content update: How Frase will evolve to focus on originality

The latest Google update is a paradigm shift that will change how many of our customers manage their content workflows. See why we think that’s a good thing. Oct 15, 2023
Frase Team