Kiersten Lopez

26 articles

SEO Best Practices

Driving organic growth through Google AI mode

Google AI Mode is here—but what does it mean for your content strategy and organic traffic goals? We lay it all out here! Oct 15, 2025

How to Build a Topic Cluster to Boost Traffic & Authority

Build topic clusters that rank on Google and get cited by AI search engines. 7 steps from core topic selection to measurement. Oct 14, 2025

The GEO strategy workbook: A step-by-step guide to getting cited by generative AI

Ready to master GEO? This step-by-step guide will help you to get cited by generative engines and across AI search. Oct 7, 2025

How to master GEO and SEO content research with AI: 4 steps with examples

A failsafe guide to mastering GEO and SEO content research with AI. See exactly how it's done. Oct 7, 2025

Create a pillar page in 7 steps with Frase

Pillar pages are the backbone of a modern content marketing strategy—especially if you’re focused on driving consistent organic traffic and improving visibility across search engines. Oct 7, 2025

Content governance 101: What it is and how to implement a winning framework

Content governance 101: What it is and how to implement a winning framework. Aug 14, 2025

Consistent content at scale: The content governance framework every creator needs

Consistent content at scale: The content governance framework every creator needs. Aug 14, 2025

Increased output without the overwhelm: How V Digital Services scales high-impact SEO content across multiple clients with Frase

As a busy digital marketing agency, V Digital Services (VDS) turned to Frase to produce high-quality content at scale for their clients. Jul 16, 2025

Frase vs Claude: Which one offers better results for AI-driven content? (Tested with examples)

Frase vs Claude: Which one offers better results for AI-driven content? (Tested with examples). Jun 30, 2025

What is generative engine optimization (GEO) and how you can evolve your content strategy to master it

What is generative engine optimization (GEO) and how you can evolve your content strategy to master it. Jun 27, 2025

5 strategies to choose SEO blog topics you can rank for

No doubt, if you want to rank in Google in 2025, you need to create high-quality content. But the reality search engine optimization today is that you can still create absolutely incredible content... Jun 6, 2025

How to drive organic traffic without breaking the bank

Attracting potential customers to your website is vital—and given rising advertising costs, capturing organic traffic is more important than ever. But how do you drive relevant traffic without over... Jun 5, 2025

How to efficiently update your website content: A step-by-step guide

All content creators (whether they’re marketers, SEO specialists, marketing agencies, or website owners) know that keeping their website content fresh and relevant can mean the difference between success and failure. May 28, 2025

4 Playbooks to convert more SEO traffic in 2021 with Frase

Being a search marketer today certainly isn’t easy. Not only is search itself evolving at lightspeed, so is the entire digital landscape... Apr 6, 2021

Frase partners with CivicPlus to help local governments automate services to citizens

BOSTON, MA — February 3, 2021 — Frase, the world’s leading Answers Platform, today announced that it is partnering with CivicPlus to help local governments support citizens digitally with artificial intelligence. Feb 3, 2021

From 169 customers to 8,266 in 28 days: How Frase built the biggest AppSumo launch ever

On August 4th, Frase launched on AppSumo. In the 28 days that the campaign was live, we generated nearly $800K in total revenue and added over 8,000 customers to our customer base. The biggest takeaways from the event. Oct 5, 2020

How and why we use Frase.io at Embryo

I check a website called producthunt.com for new software every day, looking for diamonds in the rough. As an SEO agency owner with a passion for quality content, and indeed a team of already great editors, I find Frase invaluable. Jun 10, 2019

Site search in the age of AI: Why B2B marketers need to care

We have all heard the terms T-Shaped Marketer, Full-Stack Marketer, and Marketing Unicorn. Today, marketers often have no choice but to be a jack of all trades... Jun 6, 2019

We analyzed 13,124 HubSpot blog posts: Here’s what we learned

In this data story, we dive into the HubSpot Blog — one of the world’s most active marketing blogs. Our goal is to get a high-level understanding of HubSpot’s content strategy by analyzing their top-performing content. Mar 24, 2019

Why your website needs an AI question answering bot?

At Frase, we believe that AI-driven Question Answering is an essential technology capability for future chatbot systems. In this article, we will cover the basics about conversational marketing. Mar 13, 2019

The top 100 marketing blogs for growth and SAAS

We analyzed 11,833 websites to identify the top 100 most influential blogs covering topics on all things SAAS, Growth and Product Marketing. Blogs were ranked by their engagement. Feb 25, 2019

What is automatic text summarization?

Automatic text summarization is the data science problem of creating a short, accurate, and fluent summary from a longer document. Summarization methods are greatly needed to consume the ever-growing volume of written content. Oct 17, 2018

What is natural language processing (NLP)?

Natural language processing (NLP) is an area of artificial intelligence that helps computers understand human natural language. Sep 18, 2018

20 applications of automatic summarization in the enterprise

Summarization has been and continues to be a hot research topic in the data science arena. Major advances in natural language processing have brought significant improvements in summarization algorithms over recent years. Jul 17, 2018

Artificial intelligence in SEO and content optimization

This post examines how artificial intelligence is changing SEO and proposes specific techniques for content marketers to adapt accordingly. Jul 10, 2018

Who are the Godfathers of AI?

If you follow latest news about Artificial Intelligence, you will frequently read quotes from the so-called "Godfathers of AI". This post summarizes the 10 most shared stories about these influential figures. May 18, 2018