AI writing tools for content teams

Every AI writing tool your team needs, in one place

Frase gives content and SEO teams a full suite of AI writing tools that share one workflow: research a topic, draft in your brand voice, optimize for Google and AI search, and repurpose the result for every channel. Stop stitching point tools together.

Research, write, optimize, and repurpose — one suite, one brand voice, one workflow.

Drafts in your voice, with the fixes that make them rank

Frase drafts from the research in the brand voice you train it on, then scores the result and shows exactly what to improve: the missing questions, the entities, the structure. You see the gaps before you publish, not after a page slips.

• Every draft starts from the SERP and the brief, not a blank box
• One brand voice across the whole suite, trained once
• Search and AI scores with a clear list of what to fix first

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Picking a telehealth platform for a small practice comes down to three things: how fast it is to set up, what it really costs per visit, and whether your patients will actually use it. We re-tested the top tools this month…

What to improve next

• Add a pricing comparison table in 4 of 5 top results high
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• Refresh per-visit cost figures cited stats are 14 months old low

The whole suite

One platform for every kind of content

From research to repurposing, the tools share the same brief, the same brand voice, and the same scores. Pick the job in front of you and Frase already has the research attached.

Research the topic first

Frase reads the SERP, the questions people actually ask, and the gaps in the top results, then turns it into a brief your writer can run with. The draft starts from evidence, not a blank page.

Write full articles

Frase drafts long-form blog posts and articles from the brief, in your brand voice, with the structure and questions the topic needs to win. You edit, Frase keeps the research attached.

Copy and social, on brand

Landing-page copy, ad lines, product descriptions, and posts for LinkedIn, X, Facebook, and Instagram, each drafted in the same brand voice so everything sounds like you, not a generic model.

Email that gets read

Cold outreach, replies, and newsletters drafted to brief, so the sequence keeps your voice from the first subject line to the last call to action.

Optimize for search and AI

Frase scores every draft for Google and for AI answers, then shows exactly what to improve before you publish: the missing questions, the entities, and the structure AI engines look for.

Repurpose one piece into many

Turn a published article into a LinkedIn carousel, an X thread, and a newsletter, each drawn from the same source. You preview and edit, then export for your scheduler.

Turn one article into a week of content

A published piece becomes a LinkedIn carousel, an X thread, and a newsletter, each drawn from the same source and the same brand voice. Frase drafts the formats; you preview and edit each one, then export for your scheduler.

• Channel-ready drafts from one article, in your voice
• Preview and edit before anything leaves Frase
• Export for the scheduler your team already uses

One suite beats a stack of separate apps

A pile of single-purpose AI tools means a new login for every task and context lost at every handoff. Frase gives your team the whole workflow in one place, on one brand voice.

The Frase way

• Frase carries the brief, the research, and your brand voice from research to draft to optimized page.
• Frase drafts in the brand voice you train it on, so the work sounds like your team.
• Frase scores every draft for search and AI answers and shows what to fix first.
• Frase publishes to WordPress, Webflow, Sanity, Wix, or FraseCMS, then repurposes the piece for every channel.

Go deep on full articles

This page is the overview of the whole suite. If your job is drafting blog posts and long-form articles, the AI article writer is the deep tool for it — research-backed drafts, end to end.

Teams run their content on Frase

4.8/5 on G2500+ reviews across G2 & Capterra

Thousands of content and SEO teams draft and optimize on Frase.

Frequently asked questions

What AI writing tools does Frase include?

Frase covers the full content workflow for a marketing or SEO team: research a topic and the SERP, build a brief, draft long-form articles and blog posts, write copy, social posts, and email, score every draft for search and AI answers, and repurpose a published piece into channel-ready formats. It is a suite, not a single generator, and every tool shares the same research and brand voice.

How is the suite different from a single AI writer like ChatGPT?

A general AI writer drafts text from a prompt. Frase drafts content built to be found: it researches the SERP first, drafts in your brand voice, scores the result for Google and AI search, and shows what to improve before you publish. You get research, writing, optimization, and repurposing in one workflow instead of a blank box and a guess.

Can Frase write in our brand voice across every tool?

Yes. You train Frase on your brand voice once, and it carries that voice across the suite, so long-form articles, landing-page copy, social posts, and email all sound like your team rather than a generic model.

Does Frase optimize content for AI search, not just Google?

Yes. Frase scores every draft for traditional search and for the signals AI engines look for, so your content has a shot at ranking on Google and getting cited in answers from ChatGPT, Perplexity, Gemini, and Google AI. You can also check where AI engines mention you with the AI visibility checker.

Where can Frase publish what I write?

Frase publishes to WordPress, Webflow, Sanity, Wix, and FraseCMS. You connect a CMS once, and a finished, optimized draft can go live there as the last step of the workflow.

How do I get started?

Start a free trial, no credit card required, and you get access to research, drafting in your brand voice, optimization scoring, and repurposing right away. Pick a topic, let Frase research it, and watch a scored draft come back so you can see the workflow before you pay for it.